Adidas Football – ACE17. NEVER FOLLOW.

by Polynoid

Polynoid + Woodblock are proud to share our latest red hot collaboration for adidas Football.

Red Limit ACE17. NEVER FOLLOW. brings us into our second year of global campaigns with adidas directed by Polynoid. Bringing the worlds of stadium, cage and street soccer together; Polynoid delivers an infusion of visuals with culture and authenticity, which focus on each shoe’s signature design and function. While each of the three worlds delivers its own unique style, the entire piece seamlessly showcases the energy and unity of the campaign.

Red Limit

Film Stills


Client – Adidas
Global Brand Marketing Football – Moritz Hock

Agency – Woodblock

Director – Polynoid

Production Company & Animation Studio – Woodblock
Producer – Selina Schmitt, Lars Wagner
Artists – Jan Bitzer, Paul Schicketanz, Ivan Vasiljevic, Vlada Jurisic, Josip Vrandecic, Paul Paslea

Music & Sounddesign – TRO